The Challenge We Faced

Hytale Hosting faced the challenge of penetrating a highly competitive and saturated market with a relatively smaller budget, and less brand familiarity. RankRunners’ tasks involved carrying out a complete website overhaul and implementing a comprehensive SEO strategy with the ultimate goal of bringing Hytale Hosting to the top of the organic search results for relevant search terms.

The Strategy We Applied

Website Overhaul:

RankRunners started at ground zero by completely revamping the original Hytale Hosting website. This was done by migrating the originally slow and buggy PHP-based website to a Next.js React-based framework which allowed for better server-side rendering, simplified routing, and better overall site performance. These infrastructural changes combined with many other SEO-focused content adjustments allowed Hytale Hosting to both appear and function as a worthy competitor against the seemingly insurmountable competition that the company was initially up against.

Visibility-Boosting SEO Campaign:

RankRunners initiated a comprehensive SEO campaign to boost Hytale Hosting’s organic search visibility. The focus was on strategically positioning Hytale Hosting in search engine results for key terms such as “hytale server hosting” and “hytale hosting,” allowing a company with a fraction of the budget of more-established, multi-purpose game server hosts to dominate relevant organic search terms and have a viable path to dominate their industry for years to come.

Bi-Weekly Progress Meetings:

RankRunners hosted routine bi-weekly progress meetings to keep Hytale Hosting informed about the effectiveness of their digital marketing efforts. Throughout these meetings, detailed analytical reports were presented which showcased the progress being made, areas of improvement, and recommended strategies for future growth. This allowed for full transparency and ongoing collaboration in refining and optimizing the ongoing strategy.

Referral Program:

We provided Hytale Hosting with an additional way to recoup their investment in our SEO and Web Dev/Design services by offering a monetary award for referring other businesses to RankRunners. As a result, many new clients have since also decided to work with RankRunners, resulting in further growth of our agency through word-of-mouth referrals.