The Challenge We Faced
WaterMainLineReplacement.com had a great service but struggled to stand out online in a crowded local market. Their visibility was low, their website wasn’t optimized, and their local service ads were underperforming. Additionally, their Google Business Profile (GBP) wasn’t set up to attract or engage local customers effectively. Our mission at RankRunners was to boost their online presence and improve their search rankings so they could connect with more local customers who needed their services.
The Strategy We Applied
Local Service Ad Campaign:
We designed and launched a focused local service ad campaign to enhance WaterMainLineReplacement.com’s presence in local searches. By zeroing in on specific areas and crafting compelling ad copy, we aimed to attract more potential customers and increase the effectiveness of their advertising spend.
Google Business Profile (GBP) Setup and Optimization:
We took charge of setting up and fine-tuning their Google Business Profile. This involved making sure all the information was accurate, adding high-quality photos, encouraging customer reviews, and using GBP features to boost their visibility and interaction with local searchers.
Site Development:
We overhauled their website to improve both its design and functionality. The new site was made more user-friendly and mobile-responsive, which helped with faster loading times and easier navigation. This not only enhanced the user experience but also supported better search engine optimization.
Improved Domain Authority and Ranking:
Our SEO strategy focused on increasing the site’s domain authority and search engine rankings. We worked on optimizing the site’s content with relevant keywords, improving technical aspects of the site, and building quality backlinks to boost their visibility and search performance.
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The Results We Provided
Increased Local Visibility:
The local service ads brought a noticeable increase in local inquiries and leads, helping WaterMainLineReplacement.com reach more potential customers.
Enhanced GBP Performance:
With the optimized Google Business Profile, they saw a rise in clicks, calls, and requests for directions, which strengthened their local presence and engagement.
Website Improvement:
The redesigned website led to better user metrics, including a reduction in bounce rates and longer session durations, reflecting a more engaging and user-friendly site.
Better Search Rankings:
Our SEO efforts resulted in improved domain authority and higher rankings for important search terms, driving more organic traffic to the site.
In short, RankRunners’ efforts helped WaterMainLineReplacement.com enhance their online visibility, attract more local customers, and improve their overall digital presence.